Ideation and Design Principles
Creating concepts
Generating many concept as rapidly as possible quantity not quality
brainstorm over several days and have hundreds of ideas
Rules of brainstorming
- There are no bad ideas
- Stay Focused
- Don’t spend a lot of time on any one idea
- Use the whole room
- No multitasking
- Observe the ethnographic studies to design a product
- Short words
- Consider radical alternatives
- Make the design simple enough
Ideation:
- It requires being able to make fast mental leaps and connections .
- start with a warm up activity to get everyone’s brains working
- Set aside a fixed amount of time for brainstorming ( nor more than 2 hours)
Samples for brainstorming techniques
Brainwriting : Each person writes their idea on a paper silently
Break the rules
Questioning: How - Why.
Swiping: Stealing a good idea from another domain.
Organize your concept:
Creating Design Principles: When you organize all your concept, how do you decide which concept is the one worth pursuing.
Design principles are a combination of three things:
- What is known about the users, the context of use, and the design strategy.
- The best ideas /themes that emerged from ideation sessions.
- What the designer thinks is necessary for a successful project, based on experience or subject matter expertise.
The Best Design Principles:
- Pithy ( a short phrase)
- Memorable
- Cross-feature ( applicable across the product)
- Specific
- A differentiator
- Non-conflicting
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